Experienced Digital Marketer · Jakarta

Hi, I'm Ricky.
I grow brands through data‑driven marketing.

4+ years building full-funnel campaigns across SEO, paid ads, and organic social — from solo execution to leading a 15-person team with 900K+ ad reach.

Get in touch LinkedIn →

About

Curious marketer. Measurable results.

I completed RevoU's Full Stack Digital Marketing bootcamp (10% acceptance rate, graded 92/100) and built my track record across logistics, healthcare, and ed-tech. I hold a Bachelor of Management from BINUS University and certifications from Google, HubSpot, SEMrush, and Mailchimp.

At PT Pos Logistik Indonesia I ran full-funnel campaigns solo: content calendars, Meta Ads A/B tests, GTM pixel integrations, SEO content, and Looker Studio dashboards. At Hasna Medika Group I scaled that into leading a 15-person team, aligning strategy with the Board of Directors, and delivering platform-wide impression growth of 415% YoY across a network of 2 hospitals and 11 heart clinics.

415%
Impression growth YoY
1M+
Meta Ad impressions delivered
7
Keywords ranked #1 on Google

Skills

Tools & expertise.

Performance Marketing

  • Google Ads
  • Facebook Ads
  • Google Tag Manager

Marketing Analytics

  • Google Analytics
  • Looker Studio
  • Sprout Social

SEO

  • SEMrush
  • Screaming Frog
  • Ahrefs
  • WordPress

Content Marketing

  • Google Trends
  • MOZ
  • SEMrush
  • Canva

Social Media Organic

  • Meta Business Suite
  • Sprout Social
  • Hootsuite
  • TikTok

CRM & Automation

  • Mailchimp
  • Whimsical
  • Notion

Landing Page Creation

  • Leadpages
  • WordPress
  • Unbounce

Design & Reporting

  • Canva
  • Looker Studio
  • Excel
  • PowerPoint

Projects

Selected work.

Healthcare Marketing | Jun 2024 – Jun 2025

Hasna Medika Group — Digital Marketing Strategy

Led digital marketing strategy and a 15-member team (HQ + branches) for a network of 2 hospitals and 11 heart clinics across West Java and Bali. Aligned strategy with the Board of Directors and oversaw brand ambassador creative direction for Farhana Nariswari.

  • Total reach 1.75M — +386% YoY across Instagram & Facebook
  • Post views 882K — +1,500% YoY; Instagram Reel views 498K (+824%)
  • Facebook paid reach 1.13M with 325K paid video views (new channel)
  • Posts published 987 (+208% YoY); post engagement 19,181 (+121% YoY)
  • SEO: 35K clicks and 643K impressions from website content
  • Instagram engagement rate 3.28%; Facebook engagement rate 2.82%
Team Leadership Meta Ads SEO Social Media Content Strategy Brand Strategy
Digital Marketing 360 | Jan 2023 – Jun 2024

Pos Logistik Indonesia — Full-Funnel Digital Marketing

End-to-end digital marketing ownership at PT Pos Logistik Indonesia: content strategy, Meta Ads A/B testing, GTM and Facebook Pixel integration, SEO content writing, and Looker Studio reporting across Facebook, Instagram, LinkedIn, and TikTok.

  • Meta paid impressions +520% YoY (162K → 1M+)
  • LinkedIn organic impressions +165% YoY — ranked #1 vs all direct competitors in followers, posts, and engagement
  • Instagram engagement rate improved to 2.5% (up from 2.1%; Hootsuite industry avg: 2.1%)
  • 7 keywords ranked #1 on Google SERP as featured snippets
  • Website impressions: 173K → 647K; clicks: 14K → 20K
  • Collected 288 leads via Meta Ads campaigns with A/B tested creatives
Meta Ads SEO LinkedIn Google Tag Manager Looker Studio TikTok A/B Testing Content Strategy
Performance Marketing | Oct 2022

Google Ads Campaign — DrFoodWell

5-day lead generation Google Ads campaign for DrFoodWell healthy catering, using enhanced CPC bidding with daily optimisations. Integrated Google Analytics and Google Tag Manager for full conversion tracking.

  • 1,917 impressions · 239 clicks · 12.47% CTR
  • 6 conversions at IDR 84,511 cost/conversion · 96.69% top-of-page rate
  • Ranked #1 out of 6 groups with a score of 99.50/100
Google Ads Google Analytics Google Tag Manager Looker Studio
SEO | Oct 2022

SEO Blog Post — DrFoodWell

Keyword-researched and on-page optimised WordPress blog post targeting competitive catering keywords in the Indonesian market. Full SEO workflow from research through on-page optimisation and content distribution.

  • Ranked #1 in Google SERP for target keyword “catering sehat eksekutif muda”
  • 0% plagiarism verified by PlagScan / Turnitin
  • 97/100 PageSpeed Insights performance score
SEO WordPress SEMrush Keyword Research On-Page Optimisation

Experience

Where I've worked.

Education

Background & certifications.

BINUS University

Bachelor of Management — Entrepreneurship

GPA 3.08 / 4.00

RevoU

Full Stack Digital Marketing

Aug – Dec 2022 · Grade 92 / 100

Contact

Let's collaborate.

Have a project in mind or want to talk digital marketing?
I'd love to hear from you.

rqyava@gmail.com LinkedIn →