Healthcare Marketing · Brand Awareness · Social Media

Hasna Medika Group — Digital Marketing Strategy

Led digital marketing strategy and a 15-member team (HQ + branches) for a network of 2 hospitals and 11 heart clinics across West Java and Bali. Aligned strategy with the Board of Directors, oversaw brand ambassador creative direction for Farhana Nariswari, and drove exponential reach growth through a Reels-first publishing model, content scaling, and targeted paid amplification on Facebook.