B2B Logistics · Social Media · Paid Ads · SEO

Pos Logistik Indonesia — Full-Funnel Digital Marketing

Client
PT Pos Logistik Indonesia
Period
Jan 2023 – Jun 2024
Platforms
LinkedIn · Instagram · Facebook · TikTok
Focus
Brand Awareness · Lead Gen · SEO
Region
Jakarta, Indonesia

Managed end-to-end digital marketing for PT Pos Logistik Indonesia across four social channels, Meta paid campaigns, and organic SEO. Scaled LinkedIn to the #1 competitive position against JNE, J&T Cargo, RPX, and KAI Logistik — while achieving dominant keyword rankings with an average SEO position of 1.11 and 93% search visibility.

Social Media Strategy Meta Ads SEO Content Strategy A/B Testing B2B Marketing Competitive Analysis Google Tag Manager Looker Studio

01 — Impact at a glance

Key results

LinkedIn Post Clicks
+1,126%
↑ 24,850 clicks YoY
LinkedIn Impressions
425K
↑ +165% YoY organic
LinkedIn Followers
18,807
↑ +50% YoY — #1 vs competitors
Total Meta Ad Reach
1.03M
↑ 15 campaigns, 128 leads
SEO Avg. Position
1.11
↑ 93% search visibility
Top Post Engagement
93.9%
↑ LinkedIn peak performance

02 — Social media organic

LinkedIn — #1 in the industry

Organic impressions
Previous vs current period (YoY)
Previous (160K) Current (425K)
Post clicks
Previous vs current period (YoY)
Previous (2,027) Current (24,850)
LinkedIn
PT Pos Logistik Indonesia
#1 vs All Competitors
Followers 18,807 +50% YoY
Organic impressions 425,000 +165% YoY
Post clicks 24,850 +1,126% YoY
Engagement rate 11.8% +12% YoY
New followers (30-day peak) 820 #1 vs industry
Top post engagement rate 93.9%
Instagram
Followers 6,828 +19%
Organic impressions 121K +9%
Paid impressions 121K +700%
Engagement rate 2.5%
Posts published 158 +7%
Top post ER 11.5%
Facebook
Page followers 2,099 +8.9%
Paid impressions 1.0M +520%
Content published 122 +213%
Best post ER 20.7%

03 — Paid advertising

Meta Ads — 1M+ reach across 15 campaigns

Full-year performance
Meta Ads 2023 — 15 campaigns
December campaign highlight
Dec 1–10, 2023 — Rp 1M budget
Meta Ads — Overview 2023
15 campaigns
Total reach 1,035,287
Total impressions 1,126,043
Total spend Rp 5,457,057
Leads generated 128
Campaign segments B2B freight · B2C shipping · European export · Webinar

A/B Creative Test — JAWA_EKSPOR_EROPA_EMAIL

"Harga Terbaik" messaging vs generic image variant — same audience, same budget.

Version A
Cost per lead
Rp 69,101
Creative
Generic image variant
Version B — Winner ✓
Cost per lead
Rp 62,941
Creative — 9% lower CPL
"Harga Terbaik" price-led message

04 — SEO performance

poslogistics.co.id — Dominant search visibility

Organic Search — 2023
93% Visibility
Average keyword position 1.11 Near-perfect ranking
Visibility score 93.09%
Total keywords ranking 2,200+
Estimated traffic 28,720
Organic visits 11,400
Traffic value (organic equivalent) Rp 18,100,000
Keyword intent breakdown
Distribution across 2,200+ ranking keywords
Intent share
Breakdown by search intent type
Informational
52.4%
Commercial
34.6%
Navigational
9.2%
Transactional
3.8%

Ranking Keywords

manfaat pengiriman logistik cara packing alur distribusi logistik supply chain logistic dokumen ekspor impor

Also served as SEO Consultant for the full website revamp of poslogistics.co.id.

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