Exploring the intersection of Marketing, Data, and Design. Notes on how digital content is shaping the world.

Dec 5, 2025 | Data

How Does SEMrush Collect Its Data?

Reverse-engineering the architecture of the world's largest keyword intelligence pipeline. How SEMrush discovers, tracks, and models billions of keywords using SERP scraping, clickstream data, and neural networks.
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Nov 21, 2025 | Data

Mapping government takedown requests to Meta in Indonesia (2024)

How does Indonesia regulate social media? 2024 analysis maps the surge in government takedown requests to Meta, targeting elections, gambling, and dissent.
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